
Local SEO Audit: The Five Layers to Check, in Order of Lost Leads
Most local SEO audit checklists have 80 items and no priorities. You finish with a spreadsheet full of red flags and no idea which one is costing you
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Most local SEO audit checklists have 80 items and no priorities. You finish with a spreadsheet full of red flags and no idea which one is costing you

Most landscaping owners ask the same question every October. Where should the marketing money go before spring hits? Agencies answer based on what they sell. SEO shops say

“Do Facebook ads work?” Every new client asks for some version of it, usually right after telling us about the agency that burned $6,000 and delivered a pile

A marketing dashboard is a single screen that shows whether your marketing is producing revenue. That’s the whole job. Most of the ones we audit do something else:

“How do I get more electrical jobs without paying a lead-gen site for the same shared lead everyone else got?” We hear some version of that from electrical

By the end of this post you’ll have two numbers for your business. The first is your cost per lead, which takes about two minutes to figure out.

A law firm website has one job. Turn a stressed person at 10 p.m. into a phone call or a form fill, and do it without tripping a

Everyone in marketing is suddenly telling business owners that SEO is dead and GEO (generative engine optimization) is the future. We’ve spent the last year optimizing clients for

LLM SEO is the practice of making your business visible to large language models, so when someone asks ChatGPT, Gemini, or Perplexity for a recommendation, your name shows
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